MOCA Classic: Anniversary Edition

Saturday, March 15 • 6:30 p.m.

MOCA Classic: Anniversary Edition

Saturday, March 15, 2014 • 6:30 p.m.

Celebrate MOCA’S Ninetieth Anniversary — a Storied History Provides the Backdrop for a New Jacksonville Tradition

Enjoy an amazing dinner in the Museum of Contemporary Art Jacksonville, complete with fine wines, a cocktail reception, live entertainment, dancing, and revelry — while supporting art in our community for all!

This year, you will have the opportunity to add to your personal or corporate art collection through an exciting auction you won’t find anywhere else.

Take an evening to celebrate with MOCA and our amazing cast of supporters for ninety years of innovation, excitement, and dynamic art as we honor the history of art in Jacksonville!

Download a PDF of the Fine Artworks Available for Auction

Add 03/15/14 to My Calendar

Interested in purchasing tickets? Please call 904-620-4207.

MOCA Classic Leadership

Under the leadership of Co-Chairs Carolyn Hawthorne and Gwen Gallagher-Howard, we knew this would be a not-to-miss event for our community. Their dedication to creating an event that successfully supports MOCA’s core mission, to promote the art, artists and ideas of our time and will make for an unforgettable evening! Many months of planning mean a meticulously orchestrated affair that you will be proud to partner with and support.

MOCA and our Co-Chairs are delighted to celebrate the leadership, dedication and support embodied in Honorary Chairs, Elli and Charles Zimmerman! The Jacksonville community at-large is improved in ways large and small through all that this dedicated couple creates through time, talent, and treasure. The MOCA you see today owes a debt of gratitude to Elli and Charles and we knew that this was the perfect choice for the 2014 MOCA Classic!

Fine Art Auction

This year we are very excited to bring a fine art auction to the MOCA Classic. Download a PDF of the artists and works that will be included in the auction.

To ensure you receive up-to-the-minute information and a special invitation for a sneak peek at these amazing works, please email Christa Hanson.


Support future exhibitions at the Museum of Contemporary Art Jacksonville through your investment in the 2014 MOCA Classic! It is only with your support that we are able to offer world-class exhibitions of contemporary art to the community.

To partner with the 2014 MOCA Classic, please contact Director Marcelle Polednik or call 904-620-4201.

Title Sponsor: $25,000

  • The event will be called, “MOCA Classic: Anniversary Edition, brought to you by…” or other language preferred by the Title Sponsor in all publications, signage, and releases; Title Sponsor’s logo will also be incorporated in the event design.
  • All benefits associated with the ‘Diamond’ level of sponsorship are included with the Title Sponsor

Diamond: $10,000

  • Name or Logo listed on marketing pieces and on special at event signage
  • Six tickets to the MOCA Classic
  • One free MOCA event rental* ($1,550 value)
  • Listing as Exhibition Sponsor on one 2014-2015 Featured Exhibition of your choosing with associated benefits
  • Full-page ad in 2014 MOCA Classic Program
  • One Avant Garde Membership ($1,000 value) for you or to be given as a gift

Platinum: $5,000

  • Listed on marketing pieces and on special at event signage
  • Four tickets to the MOCA Classic
  • 50% discount on a MOCA event rental* ($775 value)
  • Half-page ad in 2014 MOCA Classic Program
  • One Luminary Membership ($500 value) for you or to be given as a gift

Gold: $2,500

  • Listed on marketing pieces and on special at event signage
  • Two tickets to the MOCA Classic
  • 25% discount on a MOCA event rental* ($388 value)
  • Quarter-page ad in 2014 MOCA Classic Program
  • One Icon Membership ($250 value) for you or to be given as a gift

*Catering costs not included, must be arranged in advance.

Silver: $1,000

  • Listed on marketing pieces and on special at event signage
  • Two tickets to the MOCA Classic
  • Priority Seating at event

Beyond our traditional levels of support and sponsorship, we are pleased to offer you the following unique sponsorship opportunities to enhance the 2014 MOCA Classic and promote your dedication to world class exhibitions of contemporary art.

Invitation Sponsor: $5,000

Invitation Sponsorship helps underwrite printing expenses for the invitation.

  • Invitation Sponsor is listed at the Classic and in the program.
  • One Luminary Membership ($500 value) for you or to be given as a gift

Entertainment Sponsorship: $5,500

Band Sponsorship helps underwrite live music for the evening.

  • Band Sponsor will be recognized with a half-page advertisement in the program and in all Classic signage
  • One Luminary Membership ($500 value) for you or to be given as a gift

Décor Sponsorship: $1,000 (Five available)

Décor Sponsorship helps create an elegant evening.

  • Décor Sponsors will be recognized in the program and in all Classic signage
  • One Family Membership ($100 value) for you or to be given as a gift

Other Various Sponsorships: $1,000 -$5,000

Help ensure the 2014 MOCA Classic is a tremendous success. Additional areas for sponsorship will be made available throughout the planning process. If you are interested in helping to offset event costs with a special sponsorship, please contact Marcelle Polednik
at 904-620-4201, to discuss options.

  • Additional benefits will be commensurate with level of support and sponsor wishes.

MOCA’s History

Celebrating 90 years of visual arts in Jacksonville

In 2014, the Museum of Contemporary Art Jacksonville will celebrate 90 years of service and commitment to the First Coast community and visitors since its founding as the Jacksonville Fine Arts Society in 1924. This 90th anniversary year will commemorate MOCA’s storied history and the transformations the organization has experienced during the transitions from the Jacksonville Art Museum (JAM), to the Jacksonville Museum of Modern Art (JMOMA) and finally into the Museum of Contemporary Art (MOCA) Jacksonville. Today, MOCA is a private non-profit visual arts educational institution, a cultural resource of the University of North Florida, and one of the Southeast’s largest contemporary art institutions.

While the Museum attracts visitors from all over the Southeast and beyond, MOCA sees its primary role as that of an integral partner for the City of Jacksonville and the First Coast community. To this end, in 1999, the Museum’s membership unanimously voted to relocate the Museum from its location on Art Museum drive to the historic Western Union Building across from Hemming Plaza in the heart of downtown Jacksonville, completing renovations in May 2003. Today, MOCA serves as a cornerstone of Jacksonville’s multi-billion dollar downtown revitalization plan and its exhibitions and programs bring new visitors to the civic core during the day, at night, and on weekends. MOCA’s commitment to revitalizing downtown remains as strong today as it was in 1999.

MOCA: A Historical View


The Museum begins as the Jacksonville Fine Arts Society.


The Jacksonville Fine Arts Society merges with the Civic Art Institute, Inc. and begins work on the WPA’s Federal Art Project.


The Museum is incorporated as the Jacksonville Art Museum and moves into the historic Fleming Mansion on Riverside Avenue.


The John Pitt Building within The Koger Executive Center becomes the museum’s new home.


The Museum is accredited by the American Association of Museums (AAM).


The Museum’s membership votes unanimously to rename the institution, The Jacksonville Museum of Modern Art, acquires the historic Western Union Building, and begins re-design phase of the building.


The Museum opens a series of preview exhibitions in temporary exhibition space in its new Hemming Plaza location and begins its art-based literacy program, ArtExplorium in the Classroom and an after school program, ArtExplorium Studio Center.


Renovation begins on the Western Union Telegraph Building and the museum launches its Capital and Endowment Campaigns.


The museum opens its renovated facility on May 3, 2003 after raising $6.3 million through its Capital Campaign.


The first Pillars of the Arts award is given to Arthur Milam and Teresa de Balmaseda Milam for their outstanding contributions.


After completing a review of the scope of the Museum’s collection and exhibitions, as well as its mission and vision for the future, it was decided that the Museum’s name should change in order to better reflect its identity to the art and educational communities. Therefore, in November 2006 JMOMA became the Museum of Contemporary Art Jacksonville.


MOCA becomes a direct support organization of the University of North Florida, with independent 501©3 status and an independent Board of Trustees. MOCA begins the new outreach program, Rainbow Artists: Art and Autism across the Spectrum.


Dr. Marcelle Polednik becomes Director of MOCA and begins strategic planning for the museum’s future, including an exhibition schedule that is planned out three to five years with in-depth evaluation of programming initiatives related to core mission and values. MOCA introduces the Project Atrium exhibition series which brings in nationally recognized emerging to mid-career artists to create a site-specific or site-sensitive work in the Haskell Atrium Gallery.

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