Where the Spark Starts
This Project Atrium exhibition is like no other. It started with a Mystery Artist whose identity was kept secret until a few weeks before the opening. Satellite versions of the artwork popped up around Jacksonville, taking the Project Atrium series outside MOCA Jacksonville’s walls for the first time.
Jacksonville artist Shaun Thurston has entered the piece to compete in the One Spark crowdfunding festival. To top it off, Thurston will donate half the money earned from One Spark to support future MOCA artists—giving you twice as many reasons to vote for Project Atrium (One Spark project number 20196). Thurston’s work is the culmination of his 2013 One Spark project in which he pledged to complete 20 murals in a year.
Vote or donate by downloading the One Spark app, visiting beonespark.com, or going to the One Spark tent in Hemming Plaza.
See Thurston’s process as he worked behind the curtain to complete Project Atrium.
Read About It
Download the Gallery Guide to read an in-depth narrative on Shaun and his #ProjectAtrium installation.
Use #ProjectAtrium on social media.
Although only people who attend One Spark can vote, anyone from around the world can make a personal contribution through One Spark’s site, similar to Kickstarter or RocketHub.
Get a free #ProjectAtrium button for voting or buy a T-shirt.
Be at the Hemming Plaza stage at 5 p.m. Thursday, April 10, for Thurston’s One Spark pitch.
Attend the discussion with Thurston at 2 p.m. Saturday, April 12, in the Theater.
Check out Thurston’s satellite murals and other work on this map.
Inside the Museum
Live from MOCA
Channel 4 is broadcasting live from the front of the Shop for its morning, noon, and evening news programs.
Melissa Ross is hosting the popular call-in show live from the Theater at 9 a.m. April 9-11. Audience members will ask questions on the air.
Eat, Drink, Shop, and Relax
Open for Lunch and Dinner*
Café Nola serves upscale bistro fare in a relaxed setting with a focus on Mediterranean-style, Southern-influenced dishes. Make your reservations today by calling 904-366-6911, ext. 231.
*Closed for dinner April 9 due to the Members’ Reception .
The Lobby Bar
- Best beer prices at One Spark: $4.
- Get your drink in a free #ProjectAtrium souvenir cup!
- Ask about the Shaun Thursty!
If the lobby bar isn’t open, buy a drink at the bar in Café Nola.
Buy a stylish #ProjectAtrium T-shirt: $20.
Select your favorite #ProjectAtrium postcards: $1.
Grab a drink, relax in the air conditioning, and watch videos about MOCA’s exhibitions and programs.
During the Festival
- April 9: 11 a.m.-10 p.m.
- April 10-12: 11 a.m.-10 p.m.
- April 13: 11 a.m.-5 p.m.
Admission to the upper galleries is $5.
- Join during One Spark: Receive a free #ProjectAtrium T-shirt
- Exclusive events: The Members’ Preview for The New York Times Magazine Photographs exhibition on April 25 and many more
- Discounts: The MOCA Shop, summer camp, special events
- Cost: Individual $50, Dual $75, Family $100
Come Back and See Us
Come back April 26 for news, sports, fashion, and celebrity photos straight out of the pages of one of America’s most beloved magazines.
Top Shaun Thurston: Study for Project Atrium: One Spark (Detail), 2013. Mixed media. Courtesy of Shaun Thurston.
Bottom Right Rineke Dijkstra: Actress Cate Blanchett. Published February 11, 2007. Courtesy the artist/ Marian Goodman Gallery, New York.